SBJ In-Depth – College Football Season Preview

As college football continues to grow with each new season, we will examine how this growth has affected athletic department budgets on campuses throughout the country. Despite all the revenue the sport generates, is that money enough to keep athletic department budgets in the black and make them self-sufficient? We’ll also look at some of the latest trends in the media landscape and how sponsors are using their relationships with schools and conferences to drive new business. Publishing Date: Sept. 10 Ad Close: August 27 Materials Close: August 29. For information on advertising contact National Advertising Director, Julie Tuttle at 212 500 0711 or jtuttle@sportsbusinessjournal.com

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