The Secret's Out: Lingerie Company To Produce Sportswear Line

Victoria’s Secret President & CEO Sharen Jester Turney said that the company is “putting athletic wear in 30 of its stores this fall to test the potential of sports gear,” according to Amy Merrick of the WALL STREET JOURNAL. The retailer is also opening a free-standing store in Columbus, Ohio, in two weeks “to sell athletic clothes,” including yoga pants and sports bras. Turney said early customer response has been “extremely positive.” Turney: “Many of our customers have said, ‘I’ve been waiting for you to do sport wear that is sexier.” She added that athletic wear “eventually could produce as many sales as Victoria’s Secret Pink brand,” a line of lingerie and sleepwear aimed at young adults that is expected to post around $900M in sales this year (WSJ.com, 8/10).