Quote of the Day

“Our company turns down naming-rights deals virtually every day. The economics are very difficult to make work. You have to be very committed to that operation.”

-- Bank of America Global Sponsorship Exec Ray Bednar (THE DAILY).

Wednesday August 1, 2007 Vol. 13 — No. 214 Print This Issue

Top Stories

  • Trio Of Pierce (l), Garnett (c) And Allen 
    Should Help Rejuvenate Storied Club
    While the NBA continues to wait out the “dark cloud of Donaghy,” the league has to feel good that two of its major markets – Portland and now Boston – have rejuvenated their base with marquee player acquisitions. The trade of Kevin Garnett to the Celtics jumpstarts a sleepy franchise that had been stuck in neutral and was deemed virtually irrelevant in the rabid New England region. While the team’s on-court performance of late hadn’t seriously impacted its gate performance, the effect of a Garnett-Ray Allen-Paul Pierce lineup can’t be overlooked.

  • Take Away
    Rawlings becomes latest sponsor to dump Michael Vick.

    Supersize Me 
    Everything getting bigger for ’08 All-Star Game at Yankee Stadium.

    60-Minute Man 
    Roger Goodell sits for wide-ranging Q&A with Peter King.

    David Hassle(hoff)
    Toronto FC not offering deal to ticket-buyers if doubtful Beckham misses game Sunday; ESPN2 to air contest regardless of status.

    That’s What Maryland Does 
    Under Armour stock hits record high as company raises financial outlook.

    Reaction Time 
    Ticketmaster fires back over lawsuit filed by Flash Seats and Cavaliers.

    Selling Himself Short 
    Barry Bonds admits even being proactive is “not going to change” his viability as a national corporate spokesperson.

    Twelfth Amendment 
    Jim Delany clarifies expansion comments, saying there are currently no plans in place.

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