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SBD/Issue 210/Sports Media
Donovan McNabb Signs On With Blog Site Yardbarker.com
Published July 26, 2007
Eagles QB Donovan McNabb has signed a two-year deal with athlete blog site yardbarker.com to provide exclusive content, including video, in a deal that coincides with the opening of NFL training camps this week. McNabb, who received equity and a revenue share as part of the deal, will provide traditional and video content to the site, whose other athletes include Trail Blazers C Greg Oden and Grizzlies G Michael Conley Jr., the first and fourth picks, respectively, in the '07 NBA Draft. A recent posting on the site has McNabb and some teammates working out in Arizona. “We like it as a way for Donovan to reach fans directly and as he prepares for an off the field career that may include broadcasting, it will give him some presence there," said CSMG Exec VP/Marketing Andrew Stroth, who represents McNabb for marketing.






