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SBD/Issue 206/The Back of the Book
ESPN Sports Poll: PGA Tour Viewing And British Open Interest
Published July 20, 2007
The ESPN Sports Poll, a service of TNS Sport, asks PGA Tour fans, aged 12+, about their viewing habits when watching PGA Tour events. The following are the habits of PGA Tour fans and avid fans from January-December ‘06. Also included are interest levels for the British Open over the past five years (ESPN Sports Poll).
|
HOW DO YOU DECIDE TO WATCH A PGA TOUR EVENT ON TV?
|
||
|
PGA TOUR FANS
|
AVID PGA TOUR FANS
|
|
|---|---|---|
|
N = 2,865
|
N = 969
|
|
| Plan to watch |
44.9%
|
75.3%
|
| Select PGA Tour event from among other available options |
11.6%
|
10.8%
|
| Discover when flipping channels |
43.5%
|
13.9%
|
|
SPORTS FANS' INTEREST IN THE BRITISH OPEN
|
|||||
|
'06
|
'05
|
'04
|
'03
|
'02
|
|
|---|---|---|---|---|---|
|
N = 490
|
N = 609
|
N = 609
|
N = 462
|
N = 1,396
|
|
| Very Interested |
10.3%
|
13.7%
|
8.8%
|
9.1%
|
10.1%
|
| Total Interest |
28.3%
|
42.7%
|
33.2%
|
38.2%
|
36.8%
|
