SBD/Issue 206/Sports Media

Final Nielsen Ratings From Recent Sports Events

The following lists final Nielsen ratings for recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
"NASCAR Countdown"
7/14
ABC
2:30-2:58pm
0.8/2
NASCAR Busch Series: USG Durock 300
7/14
ABC
2:58-6:00pm
1.9/5
"America's Cup: A Sailor's Story"
7/14
CBS
2:00-3:00pm
0.5/1
Golf: PGA Tour: John Deere Classic:
Third Round
7/14
CBS
3:00-6:00pm
1.1/3
MLB: (regional)
7/14
Fox
3:52-6:59pm
2.2/6
"Jeep World of Adventure" (taped)
7/14
NBC
2:30-4:00pm
0.4/1
Golf: American Century Championship:
Third Round
7/14
NBC
4:00-6:00pm
0.6/2
"The British Open Championship
Preview Special"
7/15
ABC
2:30-3:30pm
0.6/1
WNBA All-Star Game
7/15
ABC
3:30-6:00pm
0.7/2
MotoGP: Grand Prix of Germany
(same-day tape)
7/15
CBS
1:00-2:00pm
0.6/2
Tour de France: Stage Three Highlights
7/15
CBS
2:00-3:00pm
0.6/2
Golf: PGA Tour: John Deere Classic:
Final Round
7/15
CBS
3:00-6:00pm
1.3/3
Triathlon: Hy Vee ITU World Cup (taped)
7/15
NBC
2:00-3:00pm
0.7/2
Golf: American Century Championship:
Final Round
7/15
NBC
3:00-6:00pm
0.8/2
SHOW
DATE
NET
U.S. AREA
COV. AREA
HHs (000)
MLB: Twins-Yankees
7/2
ESPN
1.1
1.3
1,224
Tennis: Wimbledon: Women's Quarterfinals
7/4
ESPN2
0.9
1.0
953
MLB: Indians-Tigers
7/4
ESPN
0.7
0.8
764
MLB: Braves-Dodgers
7/5
TBSC
0.7
0.8
748
NASCAR Busch Series:
Winn Dixie 250 (rain-out coverage)
7/6
ESPN2
0.6
0.8
707
NASCAR Nextel Cup: Pepsi 400
7/7
TNT
3.8
4.4
4,191
NASCAR Nextel Cup:
Pepsi 400 Pre-Race Show
7/7
TNT
2.0
2.4
2,282
"NASCAR 24 x 24: Jeff Gordon"
7/7
TNT
1.1
1.2
1,177
"NASCAR on TNT Live"
7/7
TNT
1.0
1.2
1,163
NASCAR Busch Series: Winn Dixie 250
7/7
ESPN2
0.9
1.0
959
MLB: Sunday Night Baseball: Braves-Padres
7/8
ESPN
1.6
1.9
1,781

NOTES: Wednesday's Blue Jays-Yankees game earned a 6.5 HH rating with 480,000 HHs, making it YES Network's highest-rated program of '07 (YES Network)....TNT's coverage of the July 15 NASCAR Nextel Cup USG Sheetrock 400 ranked third among cable programs for the week ending July 15 with a 4.8 rating, helping TNT to a third-place finish for the week among cable nets with a 1.9.  ESPN, helped by a 5.1 for the July 9 Home Run Derby, finished tied for fourth with Lifetime with a 1.4 (MULTICHANNEL.com, 7/17).

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