August 13 SBJ In-Depth Examines Sports Licensing

Sports licensing goes through cycles like all other segments of business. We’ll look at the latest trends in sports licensing, what product lines are seeing growth, what sports and properties are ramping up their licensing efforts and what is resonating with consumers. Will sports see a spike in licensing sales or will it trail off? With business areas like entertainment and film licensing seeing growth, what is the status in the sports space? Publishing Date: August. 13. Ad Close: July 30. Materials Close: August 1. ­ For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

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