- Overnight Nielsen Ratings
- Poll: NFL Best For Reaching Males 18-34
- Top Sports Events On StubHub In '10
- Sports Execs Say Under Armour Had Big '10
- Poll: ND Offers Best Sponsor Opportunity
- Overnight Nielsen Ratings
- Heat Attendance Up 14.4% To Date
- NBA Attendance Remains Flat
- Bowl Game Gifts For Players
- ESPN, ESPN2 In Just Under 100M Homes
Upcoming Conferences and Events
-
Mar 21-22
-
Mar 22
-
May 23
-
May 30-31
-
Jun 5-7
SBD/Issue 203/The Back of the Book
Page Turners: Ad Revenues And Pages For Selected Sports Mags
Published July 17, 2007
Golf World and Tennis posted the largest increases among selected sports publications in ad revenues during the first half of '07, up 20.8% and 20.7%, respectively, compared to the same period last year. Ski Magazine saw the biggest decline, down 26.3% from the first half of '06. The following presents ad revenues and ad pages for selected sports magazines for ’07 through June (Publishers Information Bureau).
|
SPORTS MAGAZINE SALES: JANUARY-JUNE '07
|
||||||
|
(Data as of July 9)
|
||||||
|
--- AD REVENUE ---
|
--- AD PAGES ---
|
|||||
|
PUBLICATION
|
'07
|
'06
|
% +/-
|
'07
|
'06
|
% +/-
|
|---|---|---|---|---|---|---|
|
Sports Illustrated
|
$317,048,714
|
$292,579,566
|
8.4%
|
971.22
|
957.39
|
1.4%
|
|
ESPN The Magazine
|
$134,350,806
|
$119,691,439
|
12.2%
|
692.07
|
667.79
|
3.6%
|
|
Golf Digest
|
$93,518,373
|
$88,799,258
|
5.3%
|
782.65
|
779.76
|
0.4%
|
|
Golf Magazine
|
$86,693,158
|
$91,640,476
|
-5.4%
|
558.66
|
622.42
|
-10.2%
|
| Runners World |
$33,909,980
|
$31,167,592
|
8.8%
|
347.16
|
341.10
|
1.8%
|
| Cycle World |
$24,910,947
|
$22,024,901
|
13.1%
|
525.69
|
480.03
|
9.5%
|
| Golf World |
$24,259,539
|
$20,084,596
|
20.8%
|
757.53
|
680.21
|
11.4%
|
| Bicycling |
$20,789,809
|
$17,788,477
|
16.9%
|
392.94
|
356.65
|
10.2%
|
| Sporting News |
$18,948,158
|
$19,861,907
|
-4.6%
|
326.78
|
356.37
|
-8.3%
|
| Travel + Leisure Golf |
$16,506,871
|
$15,559,157
|
6.1%
|
218.10
|
219.74
|
-0.7%
|
| Tennis |
$15,561,288
|
$12,887,577
|
20.7%
|
284.99
|
241.59
|
18.0%
|
| Golf for Women |
$15,060,939
|
$13,621,924
|
10.6%
|
279.45
|
293.60
|
-4.8%
|
| Transworld Skateboarding |
$13,646,267
|
$14,032,194
|
-2.8%
|
676.08
|
783.62
|
-13.7%
|
| Ski |
$9,013,513
|
$12,234,081
|
-26.3%
|
150.88
|
214.94
|
-29.8%
|
| SI for Kids |
$8,371,157
|
$9,293,968
|
-9.9%
|
103.77
|
120.74
|
-14.1%
|
| Transworld Motocross |
$7,502,245
|
$6,590,355
|
13.8%
|
665.87
|
596.60
|
11.6%
|
| Transworld Snowboarding |
$6,198,321
|
$6,697,725
|
-7.5%
|
578.26
|
499.78
|
15.7%
|
| Transworld Surf |
$5,575,666
|
$5,279,180
|
5.6%
|
557.44
|
543.76
|
2.5%
|
| Skiing |
$4,832,403
|
$6,410,216
|
-24.6%
|
90.23
|
126.91
|
-28.9%
|
| Ride BMX |
$2,396,058
|
$3,001,974
|
-20.2%
|
268.70
|
348.65
|
-22.9%
|
| Sports Magazine Totals |
$859,094,212
|
$809,246,563
|
6.2%
|
9,228.47
|
9,231.65
|
0.0%
|
