Media Notes

FSN Northwest averaged an 8.3 Nielsen rating for Mariners telecasts during the first half of the season, up 24% from the comparable time period last year. During June, Mariners games received a 9.2, making FSN the most-watched net in primetime during the 13 games that aired (FSN Northwest)….Bucks VP/Business Operations John Steinmiller said that the team, which drafted Chinese F Yi Jianlian last month, added a Chinese-language option to its Web site with the help of NBA.com. He said that about 35% of unique visitors to the site since the draft have gone to the Chinese section (MILWAUKEE BUSINESS JOURNAL, 7/13 issue)....NewsGroper.com launched yesterday and will feature humor writers filing fictitious blog entries from luminaries such as the Dalai Lama, Barack Obama, Britney Spears, Al Gore and Shaquille O’Neal (AD AGE, 7/16 issue).