David And Victoria Beckham Arrive In L.A.

David Beckham meets the U.S. media at The Home Depot Center today, and while it is fair to doubt he will revolutionize soccer in this country, his effect on the bottom line cannot be ignored. AEG President Tim Leiweke: “There’s going to be a billion-dollar impact. No question about it.” MLS believes the newfound exposure could lure new investors and points out that unlike the NASL, its business fundamentals were well established before it started signing international stars to big-dollar contracts. And the impact is trickling down to the league's franchises, which are charting impressive ticket sales for upcoming games against the Galaxy.

Maverick & Goose 
Cuban files formal application to bid on Cubs.

High & Dry 
Hendrick confirms Bud is out as Dale Earnhardt Jr.’s primary sponsor next year.

Taking The High Road 
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Their Time Has Come
WNBA gets piece of TV rights under new deal with ESPN/ABC. 

Traveling Light 
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Taking The Air Out 
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Roto Shiller
FoxSports.com signs LaDainian Tomlinson as first-ever endorser for fantasy football offerings.

What Price Glory 
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Color Blind? 
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