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SBD/Issue 198/Sports Media
MLB Penalizing ESPN Over Announcement Of All-Star Rosters
Published July 10, 2007
DERBY DAY: ESPN drew a 5.0 overnight cable rating for last night's Home Run Derby, down 2.0% from a 5.1 last year. The top market was St. Louis, which earned a 10.9 rating, followed by Boston and Milwaukee, which earned a 9.3 and 8.6 respectively (THE DAILY). ESPN’s Jayson Stark appeared on SNY's "Daily News Live" yesterday, where he said the Home Run Derby “is way too long. It’s a fun event and I don’t care how they want to do it, whether they should cut a round ... or they just want to cut out some of the small talk and babble that stretches this out. ... It would only be better if they made it shorter.” SNY’s Gary Apple asked Stark, “Isn’t part of it for television and your network (ESPN), one of the reasons that it’s expanded and drawn out?” Stark: “We love the event, there’s no doubt about that. ... But I don’t think we love the idea that it takes forever” (“Daily News Live,” SNY, 7/9).