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SBD/Issue 196/The Back of the Book
Top-Rated Sports Telecasts For The Second Quarter Of '07
Published July 6, 2007
The Florida-Ohio State NCAA men's basketball championship game on CBS took the top spot for sporting-event telecasts on broadcast TV during Q2 '07. Despite a drop in ratings from recent years, all four NBA Finals games on ABC also finished in the top ten. On cable, TNT boasted seven of the top ten telecasts, with the Cavaliers' Eastern Conference Finals-clinching Game Six win over the Pistons taking the top overall spot. Two of TNT's three NASCAR Nextel Cup telecasts in Q2 also cracked the top ten. The following presents the top ten sporting-event telecasts on broadcast and cable television for Q2 '07. All ratings are Live + Same Day (THE DAILY).
|
TOP TEN BROADCAST TELEVISION SPORTS TELECASTS (EVENTS)
|
||||||
|
RK
|
NET
|
DATE
|
PROGRAM
|
RAT.
|
HHs (000s)
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|
|
1
|
CBS
|
4/2
|
NCAA: Men's Basketball Championship: Florida-Ohio State
|
12.2
|
13,625
|
19,563
|
|
2
|
CBS
|
4/8
|
Golf: The Masters: Final Round
|
9.1
|
10,152
|
14,941
|
|
3
|
NBC
|
5/5
|
NTRA: Kentucky Derby: Race Portion
|
8.8
|
9,749
|
13,745
|
|
4
|
ABC
|
6/14
|
NBA Finals: Spurs-Cavaliers: Game Four |
6.5
|
7,276
|
9,908
|
|
5t
|
ABC
|
6/12
|
NBA Finals: Spurs-Cavaliers: Game Three |
6.4
|
7,147
|
9,492
|
|
5t
|
NBC
|
6/17
|
Golf: USGA: U.S. Open: Final Round |
6.4
|
7,159
|
9,547
|
|
7
|
ABC
|
6/7
|
NBA Finals: Cavaliers-Spurs: Game One |
6.3
|
6,991
|
9,206
|
|
8
|
CBS
|
4/7
|
Golf: The Masters: Third Round |
5.9
|
6,592
|
8,685
|
|
9
|
NBC
|
5/19
|
NTRA: Preakness Stakes: Race Portion |
5.7
|
6,328
|
8,390
|
|
10t
|
ABC
|
6/10
|
NBA Finals: Cavaliers-Spurs: Game Two |
5.6
|
6,235
|
8,551
|
|
10t
|
Fox
|
4/15
|
NASCAR Nextel Cup: Samsung 500 |
5.6
|
6,192
|
9,284
|
|
TOP TEN CABLE TELEVISION SPORTS TELECASTS (EVENTS)
|
|||||||
|
RATING
|
|||||||
|
RK
|
NET
|
DATE
|
PROGRAM
|
U.S. AREA
|
COV. AREA
|
HHs (000s)
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|---|
|
1
|
TNT
|
6/2
|
NBA: Eastern Conference Finals: Pistons-Cavaliers: Game Six
|
4.9
|
5.8
|
5,495
|
7,411
|
|
2
|
TNT
|
5/31
|
NBA: Eastern Conference Finals: Cavaliers-Pistons: Game Five |
4.0
|
4.8
|
4,489
|
5,649
|
|
3
|
TNT
|
6/24
|
NASCAR Nextel Cup: Toyota/SaveMart 350 |
4.0
|
4.7
|
4,431
|
6,520
|
|
4
|
ESPN
|
4/28
|
NFL Draft: Day One |
3.6
|
4.3
|
4,011
|
5,096
|
|
5
|
ESPN
|
6/3
|
MLB: Sunday Night Baseball: Yankees-Red Sox |
3.6
|
4.2
|
3,985
|
5,304
|
|
6
|
ESPN
|
4/22
|
MLB: Sunday Night Baseball: Yankees-Red Sox |
3.5
|
4.2
|
3,952
|
5,483
|
|
7t
|
TNT
|
5/3
|
NBA: Western Conference First Round: Mavericks-Warriors: Game Six |
3.4
|
4.0
|
3,763
|
4,827
|
|
7t
|
TNT
|
5/16
|
NBA: Western Conference Semifinals: Spurs-Suns: Game Five |
3.4
|
4.0
|
3,739
|
4,967
|
|
9
|
TNT
|
6/17
|
NASCAR Nextel Cup: Citizens Bank 400 |
3.3
|
3.9
|
3,650
|
5,225
|
|
10
|
TNT
|
5/29
|
NBA: Eastern Conference Finals: Pistons-Cavaliers: Game Four |
3.2
|
3.8
|
3,598
|
4,734
|
TNT DETHRONED: USA was the top-rated cable net in Q2, posting a 2.1 cable rating, down 5% from a 2.2 in the year-ago period. TNT finished third with a 1.9, down 14% from a 2.2 in ’06. A “contributing factor” for TNT’s decline was a 12% drop in its NBA playoff coverage. However, TNT’s coverage of Pistons-Cavaliers Game Six on June 2 was the “second-highest-rated basic-cable program in the quarter.” TBS and Fox News tied for fourth with a 1.3, and ESPN tied with Lifetime and Cartoon Network with a 1.2 (MULTICHANNEL.com, 7/3). This is the first time since ’03 that TNT did not finish first in Q2. The net finished second among adults 18-34, 18-49 and 25-54. ESPN saw a 12% decrease for the period, while ESPN Classic was down 15% (DAILY VARIETY, 7/4). Pistons-Cavaliers Game Six was ad-supported cable's top-rated show among adults 18-49, and TNT’s coverage of the NASCAR Nextel Cup Toyota/Save Mart 350 was the second-highest-rated program on cable, behind the season premiere of “The Closer” (THE DAILY).
