The Stars Above: Wimmer To Drive MLB-Themed Busch Car

By Michael Smith, Staff Writer, SportsBusiness Journal

Richard Childress Racing's No. 29 Holiday Inn Busch Series car, driven by Scott Wimmer, will carry the marks of the MLB All-Star Game during tonight's Winn-Dixie 250. Holiday Inn is the official hotel of MLB. The cross-promotion is part of Holiday Inn's "Look Again" integrated marketing campaign, which features Baseball HOFer-elect Cal Ripken Jr. as the front man.

No. 29 Holiday Inn Car Sporting Special MLB All-Star Theme In Busch Race