- AEG Entertaining China Clients In L.A.
- Millrose Games Enterting New Era
- Bradley Center Raising Ticket Fee
- NASCAR Moving Foundation To Daytona Beach
- Coors Light Presents Sportsnet Trade Cover ...
- NBA, ESPN Team Up For "The Announcement"
- MLS Dynamo Stadium Almost Complete
- Packers To Raise Ticket Prices Next Season
- NHL To Keep Labor Talks Private
- Sports Magazine Ad Revenue For '11
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SBD/Issue 196/Sponsorships, Advertising & Marketing
Marketplace Round-Up
Published July 6, 2007
An
image of the Galaxy's new jersey “was inadvertently posted ... last weekend on adidas.com before the mistake was noticed and the item was pulled by Sunday.” MLS, the Galaxy and adidas have spent “months planning the details on how best to maximize the impact of [David] Beckham’s arrival,” and they have been trying to “keep the new look under wraps” (L.A. DAILY NEWS, 7/6)....The U.S. Supreme Court overturned a 96-year-old antitrust ruling that “banned manufacturers and retailers from agreeing to minimum retail prices.” Ping was among those who claimed the law “was antiquated and submitted a ‘friend of the court’ brief in support of its reversal” (GOLFWEEK, 7/7 issue)....Epsom is talking with four int’l companies to sponsor the Epsom Derby after Emirates Airlines’ “surprise decision to pull out of the race to replace Vodafone” as the event sponsor (Manchester GUARDIAN, 7/5)....MLB has expanded its relationship with actress Alyssa Milano’s clothing line to include jewelry. Touch by Alyssa Milano’s Fashion Jewelry line will launch next month in Las Vegas and be available at retail next spring. Milano will preview select items during the MLB All-Star Week (MLB)....TaylorMade-adidas Golf PGA Tour members are paying tribute to the U.S. Armed Forces during the AT&T National this week by wearing special edition adidas Golf Powerband shoes featuring camouflage highlights, while participating caddies will wear r7 trooper hats (TaylorMade-adidas).






