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SBD/Issue 196/Sponsorships, Advertising & Marketing
Ginn To Re-Evaluate Growth, Continue Sponsorship Search
Published July 6, 2007
Ginn Racing laid off "several employees" this week, according to Jim Utter of the CHARLOTTE OBSERVER. Ginn Racing CEO Jay Frye "said last week the organization might have grown too fast and a re-evaluation was in order" (CHARLOTTE OBSERVER, 7/6). Frye admitted that the organization "expanded too quickly, and as a result they are re-evaluating the company structure.” Frye: “When you look at a list of (employee) names and say, ‘What do these people do?’ and no one can answer it, it’s time to look at what you’re doing and how you’re doing it.” But despite lacking sponsorship on Joe Nemechek's No. 13 and Sterling Marlin's No. 14 Nextel Cup teams, Frye “anticipates Ginn will remain a three-car team in the future.” However, he added, “I’d rather be a strong two-car team than a three-car team without a sponsor. We can’t do what we did this year.” Frye said of the No. 13 team, “We have no intention to shut it down, but there comes a point that you have to get it funded. We’re very close.” Frye added that the team is also “close to securing sponsorship” for the No. 14. The U.S. Army will return as a full-time sponsor for Ginn’s No. 01 car, driven by Mark Martin in most races this season (Marty Smith, ESPN.com, 7/5).







