July 30 SportsBusiness Journal Examines Action Sports

This In-Depth will look at the key executives and athletes driving action sports and how sponsors make the sports work for them. As part of the section, we'll take a special look into the world of supercross/motocross and outline how the sport is distinguishing itself in the marketplace. We'll also hold a unique roundtable discussion with young action sport athletes to see what matters to them and what they are following in the development of the this sports segment. In addition, we will look at what factors are building momentum for action sports and what hurdles still remain on the road to a broader following? Publishing Date: July 30. Ad Close: July 16. Materials Close: July 18.­ For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

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