Bay City Rollers

Attention is already turning to MLB's All-Star festivities in S.F.  One nugget comes from NEWSDAY's Neil Best, who reports MLB will not allow ESPN to set up a special set on Tuesday night as punishment for reporting All-Star selections Sunday afternoon while TBS was airing its selection show.  In other news, Fox' Ed Goren is bullish on the event as a TV property; Reebok is ready with some unique activation around David Ortiz' signature shoe; and MLB faces pressure to distribute tickets because of the Giants’ large season-ticket base.

News At Deadline 
Kevin McClatchy to step down as Pirates CEO at season's end.

Dew Point? 
adidas formally announces deal with Dale Earnhardt Jr.; one report puts Mountain Dew on his hood next season.

Talking Through It 
Versus not shying away from doping scandals in promotion or coverage of Tour de France.

Live While I'm Young 
IOC unanimously approves Youth Olympic Games; effort called "key initiative" of Jacques Rogge's tenure. 

Show Of Hands 
Judge strikes down lawsuit filed over Qwest Field patdowns.

Deflated
TNT, largely due to NBA's declining viewership, fails to top Q2 cable ratings for first time since '03.  USA takes first place.

Dot-Com Days 
THE DAILY catches up with John Kosner, ESPN’s Senior VP & GM of Digital Media.