Hawks Launching New-Look Logo, Uniforms For '07-08 Season

Hawks To Sport New Uniforms For '07-08 Season

After using the same logo for 12 years and the “same primary uniforms for eight, the Hawks this week will unveil a new look for the 2007-08 season,” according to Tim Tucker of the ATLANTA CONSTITUTION.  Their home uniform, while “retaining the league-required white background, will change from a red-yellow-black color scheme to blue-red-silver.”  Their road uniform will change from “predominantly red to predominantly navy blue.”  And a new logo, to be used on the uniforms as well as on merchandise, will carry a “close-up side view of a hawk's head.”  Also, the floor at Philips Arena will change to reflect the new color scheme, and “dozens of signs throughout the arena will have to be changed.”  Atlanta Spirit Exec VP & CMO Lou DePaoli said that the team budgeted $750,000 for the new look, which was designed over the last 18 months with “extensive consultation with officials from the NBA and Adidas.”  Tucker noted the NBA charges a $500,000 fee if a team changes its primary logo, but the Hawks “avoided that charge by retaining their 12-year-old logo …, albeit changing the typeface and the secondary colors” (ATLANTA CONSTITUTION, 6/24).