July 23 SBJ In-Depth Focuses On Event/Experiential Marketing

What was once almost an afterthought with many sports franchises has gained greater and greater currency with sports marketers. Event and experiential concepts now require increased investment and have reached the point of trade show proportions in terms of size, planning and impact. The day of the simple tent is gone. Experiential marketing is now about how big and how permanent your presence appears. SportsBusiness Journal will look at just where the industry is in its development, what kind of programs and products are being offered and what is being spent and by whom. We'll also look at the various ways companies are capturing data about consumers on site and how they track spending patterns after events. Publishing Date: July 23. Ad Close: July 9. Materials Close: July 11. For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.