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SBD/Issue 182/The Back of the Book
ESPN Sports Poll: Interest In Last Year's U.S. Open
Published June 15, 2007
The ESPN Sports Poll, a service of TNS Sport, asked sports fans, aged 12+, how interested they were in last year’s U.S. Open golf tournament. The following are those that were at least a little bit interested and very interested in the ’06 U.S. Open, as well as the biggest perceived advertiser of the PGA Tour in ’06. Data was collected during June '06 (ESPN Sports Poll).
| SPORTS FANS | MALES | FEMALES | PGA TOUR FANS | |
|---|---|---|---|---|
| INTEREST LEVEL |
N = 634
|
N = 337
|
N = 297
|
N = 217
|
| Interested |
28.5%
|
32.7%
|
23.7%
|
70.2%
|
| Very Interested |
8.7%
|
11.9%
|
5.1%
|
24.3%
|
|
BIGGEST PERCEIVED ADVERTISER OF THE PGA TOUR
|
|
|
PERCEIVED ADVERTISER
|
N = 2,501
|
|---|---|
|
Nike
|
24.2%
|
|
Titleist
|
18.2%
|
|
Buick
|
15.2%
|
|
Callaway
|
3.6%
|
|
Cadillac
|
3.5%
|
|
ESPN
|
3.2%
|
|
ABC
|
2.6%
|
| Anheuser-Busch |
2.3%
|
| CBS |
2.1%
|
| Ford |
1.5%
|
