Champ Car To Launch Two New Ads This Weekend

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By Michael Smith, Staff Writer, SportsBusiness Journal

Champ Car is debuting a new 30-second TV ad this weekend on ABC affiliates in the top 30 markets to promote its Sunday race in Portland. Traveling Light, a production house in Burbank, Calif., produced the ad, which is part of a multimedia campaign called "Quotes." In the first ad, a Ralph Waldo Emerson quote on bravery is featured with race action.