SBD/Issue 175/The Back of the Book

French Open Ratings Suffer Without Americans In Finals

Following Serena Williams' loss yesterday, no American entrants remain in the French Open men's or women's draws. No American has played in the men's final since Andre Agassi in '99.  On the women’s side, the last American appearance was the Serena Williams-Venus Williams final in ’02, which earned a 2.8/10 from 11:00am-2:00pm ET. In the four years prior, the women’s finals began in the afternoon in the U.S. and averaged a 2.6 rating (with Jennifer Capriati’s victory in ’01 as the only American appearance). In the four years since, with the event airing at 9:00am ET and without any American appearing, the women’s finals have averaged a 1.6 rating. With the ’07 men’s and women’s finals set to air this weekend, the following presents a Nielsen ratings trend for NBC’s coverage of the French Open from recent years, along with ratings for the men’s and women’s finals (THE DAILY).

FRENCH OPEN RATINGS TREND ON NBC
YEAR
TELECASTS
RATING
HOUSEHOLDS
VIEWERS
'06
5
1.4
1,554,000
1,846,000
'05
6
1.3
1,447,000
1,607,000
'04
4
1.5
1,612,000
1,827,000
'03
2
1.7
1,799,000
2,001,000
'02
5
1.6
1,662,000
1,992,000
'01
5
1.9
1,941,000
2,281,000
'00
5
1.6
1,610,000
1,893,000
'99
5
2.5
2,480,000
2,910,000
'98
5
1.9
1,820,000
2,200,000

 

FRENCH OPEN: MEN'S FINALS RATINGS TREND ON NBC
YEAR
TIME
WINNER-LOSER
RATING
SHARE
% +/-
'06
9:00am-2:00pm
Nadal-Federer
1.8
5
12.5%
'05
9:00am-2:00pm
Nadal-Puerta
1.6
5
6.7%
'04
9:00am-2:00pm
Gaudio-Coria
1.5
5
0.0%
'03
9:00am-2:00pm
Ferrero-Verkerk
1.5
5
15.4%
'02
9:00am-1:00pm
Costa-Ferrero
1.3
5
-23.5%
'01
9:00am-2:00pm
Kuerten-Corretja
1.7
6
6.2%
'00
9:00am-2:00pm
Kuerten-Norman
1.6
6
-51.5%
'99
9:00am-2:00pm
Agassi-Medvedev
3.3
12
65.0%
'98
9:00am-12:00pm
Moya-Corretja
2.0
8
33.3%

 

FRENCH OPEN: WOMEN'S FINALS RATINGS TREND ON NBC
YEAR
TIME
WINNER-LOSER
RATING
SHARE
% +/-
'06
9:00am-12:00pm
Henin-Kuznetzova
1.5
5
0.0%
'05
9:00am-12:30pm
Henin-Pierce
1.5
5
-6.3%
'04
9:00am-12:00pm
Myskina-Dementieva
1.6
6
-5.9%
'03
9:00am-12:00pm
Henin-Clijsters
1.7
6
-39.3%
'02
11:00am-2:00pm
S. Williams-V. Williams
2.8
10
-6.7%
'01
2:00-5:00pm
Capriati-Clijsters
3.0
10
50.0%
'00
3:00-6:00pm
Pierce-Martinez
2.0
6
-35.5%
'99
12:00-3:00pm
Graf-Hingis
3.1
11
34.8%
'98
3:00-5:00pm
Sanchez Vicario-Seles
2.3
7
27.8%

 

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