Minority Investor Coming For Penguins? First One Daytona Tenant Opens Maine Basketball Making Statement On HB2 NFL Taps Paul Clement To Argue Case Fox Rolling Out New Broadcast Elements Voke Producing VR NFL Highlights Sources: Chargers Expected To Move To L.A. In '17 Monster Energy To Title Top NASCAR Series LA 2024 Betting On Historic Sponsorship Sales S&E Sponsorship Group Acquired By Dentsu Aegis
SBD/Issue 175/Sponsorships, Advertising & Marketing
Wheels & Deals: TMS Markets Around Wheldon-Patrick Incident
Published June 6, 2007
|TMS Using Wheldon-Patrick
Incident To Promote Race
BIFFLE TO DEI? There have been reports that DEI is interested in signing driver Greg Biffle to replace Dale Earnhardt Jr. next season, and ESPN.com’s Blount added Budweiser "may stay at DEI." Blount: “If that’s true, that gives (Biffle) an automatic sponsor to jump in the (No.) 8 car” (“NASCAR Now,” ESPN2, 6/5).
JUST DUCKY: SPORTSBUSINESS JOURNAL’s Michael Smith cites sources as saying that Aflac is “on the verge of securing a multiyear team sponsorship deal with Roush Fenway Racing,” and the company is also talking to NASCAR “about acquiring official status” in the supplemental insurance category. Allstate currently holds rights to the auto, home and life insurance categories, but declined an offer for supplemental insurance. Aflac plans to be the primary sponsor of Biffle’s No. 16 Ford for four Nextel Cup races this year. Ameriquest is Biffle’s main primary sponsor, but the company is looking to “sell off races and get out of the final two years of its deal” (SPORTSBUSINESS JOURNAL, 6/4 issue).