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SBD/Issue 175/Sponsorships, Advertising & Marketing
Wheels & Deals: TMS Markets Around Wheldon-Patrick Incident
Published June 6, 2007
|TMS Using Wheldon-Patrick
Incident To Promote Race
BIFFLE TO DEI? There have been reports that DEI is interested in signing driver Greg Biffle to replace Dale Earnhardt Jr. next season, and ESPN.com’s Blount added Budweiser "may stay at DEI." Blount: “If that’s true, that gives (Biffle) an automatic sponsor to jump in the (No.) 8 car” (“NASCAR Now,” ESPN2, 6/5).
JUST DUCKY: SPORTSBUSINESS JOURNAL’s Michael Smith cites sources as saying that Aflac is “on the verge of securing a multiyear team sponsorship deal with Roush Fenway Racing,” and the company is also talking to NASCAR “about acquiring official status” in the supplemental insurance category. Allstate currently holds rights to the auto, home and life insurance categories, but declined an offer for supplemental insurance. Aflac plans to be the primary sponsor of Biffle’s No. 16 Ford for four Nextel Cup races this year. Ameriquest is Biffle’s main primary sponsor, but the company is looking to “sell off races and get out of the final two years of its deal” (SPORTSBUSINESS JOURNAL, 6/4 issue).