Social Media Content Of The Day Mariota Picks Excel's Zucker For Marketing NHL Announces Outdoor Games, World Cup Altered Pro Bowl Kicks Off Super Bowl Week Belichick: Patriots Not To Blame For Deflategate Selig Passes Commissioner Torch To Manfred NFL To Test New Tablet-Based Replay System Chargers Deny L.A. Stadium Report "SNL" Takes Aim At Deflategate Weekend Briefs
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SBD/Issue 175/Sponsorships, Advertising & Marketing
Radical Media Taking Nike Show To Int'l Market
Published June 6, 2007
|Radical Media Signs Deal
For Overseas Distribution
NEW STRATEGIES: Anheuser-Busch VP/Digital Entertainment & Branded Content Jim Schumacker said that A-B has enlisted New Media Strategies “to reach out to bloggers and make them aware of Bud.TV content.” For example, the agency “might contact NASCAR blogs when video” on Budweiser endorser Dale Earnhardt Jr. is posted (ADWEEK, 6/4 issue).