Mara Defends Giants' Handling Of Brown A's To Tour Waterfront Stadium Site Fox Sports, SI Strike Digital Deal Hershman Is New World eSports Association Commish LeBron's New Reality Debuts Tonight Sabres Unveil Dynamic Ticket Pricing Minding My Business With Vijay Setlur Marlins Park Hosting International Motorsports Event Banc of California Signs Deal With LAFC Raptors Unveil Two New Jersey Options
SBD/Issue 175/Sponsorships, Advertising & Marketing
Radical Media Taking Nike Show To Int'l Market
Published June 6, 2007
|Radical Media Signs Deal
For Overseas Distribution
NEW STRATEGIES: Anheuser-Busch VP/Digital Entertainment & Branded Content Jim Schumacker said that A-B has enlisted New Media Strategies “to reach out to bloggers and make them aware of Bud.TV content.” For example, the agency “might contact NASCAR blogs when video” on Budweiser endorser Dale Earnhardt Jr. is posted (ADWEEK, 6/4 issue).