LA 24 Predators Suit Sent Back To NHL Arbitration Ross: Dolphins' Stadium Ready By Sept. 1 Blazers Renew With Three Long-Time Sponsors "Gleason" Premieres Nationally On Friday BC Launches Campaign To Raise Local Profile ROCOG Hints At Sabotage By Village Workers Rams' Robert Quinn Purchases New $4.25M L.A. Home CFP Changes Semifinal Schedule After Ratings Drop Redskins Won't Announce Camp Attendance
SBD/Issue 175/Sponsorships, Advertising & Marketing
Radical Media Taking Nike Show To Int'l Market
Published June 6, 2007
|Radical Media Signs Deal
For Overseas Distribution
NEW STRATEGIES: Anheuser-Busch VP/Digital Entertainment & Branded Content Jim Schumacker said that A-B has enlisted New Media Strategies “to reach out to bloggers and make them aware of Bud.TV content.” For example, the agency “might contact NASCAR blogs when video” on Budweiser endorser Dale Earnhardt Jr. is posted (ADWEEK, 6/4 issue).