Cleveland Hosting Simultaneous Events College Football HOF Opens WaPo Editorial Stops Using "Redskins" Ortho, RFR Reach Sponsorship Deal SMG To Manage Vikings' New Stadium Sources: Leiweke, MLSE Relationship Soured Classified Advertisements SEC Schools Aim To Improve In-Game Experience 49ers Replace Sod At Levi's Stadium Leiweke Made Big Impact On TFC, Raptors
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SBD/Issue 175/Sponsorships, Advertising & Marketing
Radical Media Taking Nike Show To Int'l Market
Published June 6, 2007
|Radical Media Signs Deal
For Overseas Distribution
NEW STRATEGIES: Anheuser-Busch VP/Digital Entertainment & Branded Content Jim Schumacker said that A-B has enlisted New Media Strategies “to reach out to bloggers and make them aware of Bud.TV content.” For example, the agency “might contact NASCAR blogs when video” on Budweiser endorser Dale Earnhardt Jr. is posted (ADWEEK, 6/4 issue).