Big Execs Reminisce On Sports Media Executive Transactions WVU Looking For Luck's Replacement DC United Finalizes New Stadium Approval Rams' Move To L.A. Unlikely For '15 Cuba Decision Could Impact MLB Wojnarowski Profile Alleges Improper Sourcing Constellation, NHL Sign Groundbreaking Pact Year In Review Intro USOC Denies Boston Has Weakest '24 Bid
SBD/Issue 175/Sponsorships, Advertising & Marketing
Radical Media Taking Nike Show To Int'l Market
Published June 6, 2007
|Radical Media Signs Deal
For Overseas Distribution
NEW STRATEGIES: Anheuser-Busch VP/Digital Entertainment & Branded Content Jim Schumacker said that A-B has enlisted New Media Strategies “to reach out to bloggers and make them aware of Bud.TV content.” For example, the agency “might contact NASCAR blogs when video” on Budweiser endorser Dale Earnhardt Jr. is posted (ADWEEK, 6/4 issue).