Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 175/Classified AdvertisementsPrint All
Television ratings for sports programming are one of the most widely debated metrics in our industry. This In-Depth will take a detailed look at ratings for televised sports and go inside the debate over how the numbers should be presented and analyzed. What do the networks think of the numbers, what do advertisers and agencies think of the numbers and how they are presented in the media. Is too much emphasis being placed on television ratings? What should the proper emphasis be? Publishing Date: June 25. Ad Close: June 11. Materials Close: June 13. For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or firstname.lastname@example.org.