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SBD/Issue 173/Sponsorships, Advertising & Marketing
Visa Inks One-Year Deal With Saints RB Reggie Bush
Published June 4, 2007
Saints RB Reggie Bush has signed a one-year deal with Visa, according to Liz Mullen of SPORTSBUSINESS JOURNAL. Sources said the company will use Bush along with Broncos S John Lynch and 49ers QB Alex Smith in postseason and Pro Bowl-related POS material. Bush also has a multi-year deal with Schutt Sports, which is “challenging NFL partner Riddell” in the football equipment and helmet category. Mike Ornstein, Bush’s marketing rep, said that Schutt will use Bush in print ads and POS material. Pepsi is also planning to feature Bush in a TV spot, to be filmed later this month (SBJ, 6/4 issue).







