SBD/Issue 169/Sports Media

Final Nielsen Ratings For Weekend Sports Events

The following lists final Nielsen ratings for recent sports events.  N/A = Not available at presstime (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
WNBA: Monarchs-Shock
5/19
ABC
3:30-5:45pm
N/A
"Science of Golf: Power Game"
5/19
CBS
2:00-3:00pm
0.5/2
Golf: PGA Tour: AT&T Classic: Third Round
5/19
CBS
3:00-6:00pm
1.1/3
MLB: (regional)(Yankees-Mets 73%)
5/19
Fox
3:45-7:45pm
2.8/7
NHL: Eastern Conference Finals:
Senators-Sabres: Game Five
5/19
NBC
2:00-4:44pm
0.9/3
NTRA: Preakness Stakes: Pre-Race
5/19
NBC
5:00-5:40pm
3.7/10
NTRA: Preakness Stakes: Race Portion
5/19
NBC
5:40-6:50pm
5.7/14
NTRA: Preakness Stakes: Total Coverage
5/19
NBC
5:00-6:50pm
4.9/13
IRL: Indianapolis 500 Bump Day
5/20
ABC
1:00-3:00pm
N/A
"NBA Countdown"
5/20
ABC
3:00-3:30pm
N/A
NBA: Western Conference Finals:
Jazz-Spurs: Game One
5/20
ABC
3:30-6:00pm
3.1/-
American Le Mans Series:
Utah Grand Prix (taped)
5/20
CBS
1:00-3:00pm
0.5/2
Golf: PGA Tour: AT&T Classic: Final Round
5/20
CBS
3:00-6:30pm
2.1/5
National Heads Up Poker
Championship (taped)
5/20
NBC
12:00-3:00pm
0.9/3
NHL: Western Conference Finals:
Ducks-Red Wings: Game Five
5/20
NBC
3:00-6:00pm
1.4/3

 

SHOW
DATE
NET
U.S. AREA
COV. AREA
HHs
NBA: Western Conference Semifinals:
Warriors-Jazz: Game One
5/7
TNT
2.4
2.9
2,710
NBA: Eastern Conference Semifinals:
Bulls-Pistons: Game Two
5/7
TNT
2.0
2.4
2,243
NBA: Western Confernce Semifinals:
Spurs-Suns: Game Two
5/8
TNT
2.7
3.3
3,058
NBA: Eastern Conference Semifinals:
Nets-Cavaliers: Game Two
5/8
TNT
2.0
2.4
2,210
NBA: Western Conference Semifinals:
Warriors-Jazz: Game Two
5/9
TNT
2.8
3.3
3,111
NBA: Eastern Conference Semifinals:
Pistons-Bulls: Game Three
5/10
ESPN
2.2
2.7
2,480
NBA: Western Conference Semifinals:
Jazz-Warriors: Game Three
5/11
ESPN
2.1
2.5
2,326
NASCAR Busch Series:
Diamond Hill Plywood 200
5/11
ESPN2
1.3
1.6
1,461
NBA: Eastern Conference Semifinals:
Cavaliers-Nets: Game Three
5/12
ESPN
1.5
1.8
1,639
NBA: Western Conference Semifinals:
Jazz-Warriors: Game Four
5/13
TNT
2.9
3.5
3,250
MLB: Sunday Night Baseball: Tigers-Twins
5/13
ESPN
1.2
1.5

1,35

NBA: Through nine NBA playoff games, ABC is averaging a 2.9 Nielsen rating, down 19.4% from a 3.6 through nine games last year. ESPN averaged a 2.2 coverage-area rating for 14 NBA playoff games in the first and second rounds, down 21.4% from a 2.8 for 15 games last season....ESPN earned a 2.2 overnight cable Nielsen rating for its coverage of the NBA Draft Lottery on Tuesday, up 47% from a 1.5 in ’06. Among the cities whose teams had the best chances in the lottery, Memphis ranked second overall with a 4.7, Boston ranked sixth with a 3.7 and Milwaukee ranked seventh with a 3.6 (THE DAILY).

HORSES: NBC’s coverage of the Preakness Stakes earned a 4.9/13 final national rating, down 9.3% from ’06. The pre-race portion of the broadcast earned a 3.9/10, down 5.1% from last year, while the race drew a 5.7/14, a 13.6% decrease from a 6.6/16 in ’06 (NBC).

CANADA: The CBC averaged 1.7 million viewers for the Senators-Sabres NHL Eastern Conference Finals, down 6% from the Hurricanes-Sabres Eastern Conference Finals in ’06. Meanwhile, no playoff game “cracked the top 25 in the Toronto area during the week of May 7-13” (TORONTO STAR, 5/24)....The CBC drew 503,000 viewers for the May 19 MLS United-Toronto FC game that was played at the same time as Senators-Sabres Game Five and aired on tape-delay following the hockey game, the net’s largest audience for a Toronto FC game by over 350,000 people (TORONTO STAR, 5/25).

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