SBD/Issue 169/Sports Media

Blog Hound: Stanley Cup Finals May Struggle For Viewers

With Game One of the Stanley Cup Finals between the Senators and Ducks set for Monday night in Anaheim, the blogosphere is talking about the potential lack of interest the U.S. and even Canada.

The Confluence of the Three Rivers
Posted By: Tony Ferrante
“The collective faces of the NHL front office has to, yet again, be wincing when they realize what anemic TV ratings they’re going to be getting in the U.S. when a Canadian team is facing a West Coast team for the Stanley Cup Finals.”
Hockey Beat
Posted By: Mark
“Even in Canada, you’d be hard pressed to find a hockey fan rabid about the prospects of an Ottawa-Anaheim Stanley Cup final - outside of Ottawa. The problem is the warm weather has arrived and people are thinking about patios, beer, BBQs, camping, baseball, boating, cottages, etc. as opposed to hockey.”
A Price Above Bip Roberts
Posted By: Ted
“This sets up a halfway decent Stanley Cup Finals between the Ducks and Senators. Now, from a market perspective, it sucks. Anaheim, although its kinda sorta Los Angeles, is technically the 10th biggest market in California, and Ottawa is only the fourth biggest market in Canada itself.”
The Unruly Fan
Posted By: Kurt Graser
“For American television ratings, this Stanley Cup will be a bust. Just another ‘bump in the road’ for hockey in America. How does a league regain their popularity when the less popular teams continue to make it to the Stanley Cup?”
Sports As Life
Posted By: Luke
“Is anyone going to watch this? I know I’m sure not. I don’t think anyone outside of those two cities is going to watch it with anything other than a passing interest, if that. I can’t see people in Canada getting behind Ottawa like they’ve gotten behind Edmonton and Calgary in recent years. It’s just not going to happen.”

BUILDING THE BUZZ: The Sports Blog Index analyzed the buzz surrounding the Stanley Cup Playoffs and, in particular, the level of interest given the smaller markets of Ottawa and Anaheim. A slight majority of bloggers offering opinions do not think that the level of interest will be very high, though many say that they are looking forward to the match-up regardless of interest from casual fans. Visit for more analysis.

  • The sentiment was based on blogs specifically discussing the effect of the Stanley Cup on the NHL as a whole.
  • Blogs covering the Stanley Cup, but not offering opinion on how it would impact the level of interest were not counted.
  • Many Canadian bloggers are critical of the push to describe Ottawa as Canada's team.

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NHL, Ottawa Senators, Media

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