Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's Suarez Talks Being First Foreign NASCAR Champ Liberty National To Sponsor Bayne's RFR Ride NASCAR Could Cut "Cup" From Sponsorship Johnson Basks In Championship Media Tour Biffle Leaves RFR After 14 Years In No. 16 Car Johnson Ties Petty, Earnhardt With 7th Cup Title France: NASCAR In "Good Spot" For Title Sponsor France Defensive In Abbreviated State Of NASCAR
SBD/Issue 169/Sponsorships, Advertising & Marketing
Wheels & Deals: Waltrip Says Sponsor Agreements Solid
Published May 25, 2007
|Waltrip Says Sponsor Relations
Strong Despite Poor Performance
EARNHARDT: NASCAR SCENE’s Bob Pockrass reported the will of the late Dale Earnhardt, which was signed in ’92, “didn’t give [Dale Earnhardt Jr.] an ownership stake” in DEI. Earnhardt Sr. gave wife Teresa Earnhardt the power “to retain and carry on any business or property in which I may own an interest at the time of my death.” After Earnhardt’s death, the court-approved asset assignment included a provision giving Teresa “all of the stock owned by decedent in [DEI]” (SCENEDAILY.com, 5/24).
GORDON: USA TODAY’s Gary Graves writes NASCAR driver Jeff Gordon has used business tips Earnhardt Sr. gave him early in his career to “develop his brand.” Gordon ranked 16th on Forbes’ ’06 list of top-earning athletes, with $23.4M from salary and endorsements. Hendrick Motorsports Owner Rick Hendrick, who owns Gordon’s No. 24 Chevy, said, “He just has a natural gift. We never had to give him any marketing training” (USA TODAY, 5/25).