SBD/Issue 169/Sponsorships, Advertising & Marketing

Valero Officially Announces Title Sponsorship Of Alamo Bowl

Valero Energy Corp. formally announced a three-year deal to title sponsor the Alamo Bowl through the ’09 game, which will be called the Valero Alamo Bowl. The contract length matches the deals the bowl has with the Big Ten, Big 12 and ESPN. Valero has been a sponsor of the bowl since its inception in ’93 and has been title sponsor of the PGA Tour stop in San Antonio since ’02 (Valero). In San Antonio, Richard Oliver writes the deal “represents the next step in a hoped-for boost in nationwide recognition” for Valero, which has a presence in 44 states and is planning for expansion. It has also worked with the MLB Giants, Saints, Spurs and the NASCAR race at Texas Motor Speedway. With NASCAR “eyeing further expansion into the Northeast and Northwest, look for Valero to keep going along for the ride” (SAN ANTONIO EXPRESS-NEWS, 5/25).

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