Cavs "Quietly" Sought County Funds For Arena Marquette, Bucks Partner On Athletics Center NBA Extends Rights With China's Tencent Seahawks Brand Still Has Room To Grow Seahawks' Allen An "Unlikely Savior" In Seattle Wisconsin Gov. Proposes Bucks Arena Funding FS Indiana Offering Pacers Games On App Skittles Airs Marshawn Lynch Mock Interview Seahawks To Add 1,000 Seats To CenturyLink Field Cuban Criticizes NBA All-Star Game Voting
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SBD/Issue 169/Sponsorships, Advertising & Marketing
Published May 25, 2007
|adidas Likely To Make Durant (l)
Top Pick Over Oden
SODA FOUNTAIN: Jones Soda Founder & CEO Peter van Stolk, discussing his company’s new pouring-rights deal at Qwest Field, said of future plans in sports facilities, “Our goal is to create a fan experience. If we create the fan experience for the Seahawks, then we think that people will come to us and say, ‘Hey, that’s really cool. That’s what we want to do.’” van Stolk would not put a dollar figure on the deal, but did say “it was worth a ton to Jones because it gives us the credibility to play against the big boys” (“Street Signs,” CNBC, 5/24).
ROCK YOU LIKE A HURRICANE: Massachusetts-based Saucony is launching a line of running apparel in the U.S. consisting of three performance clothing collections next spring, followed by lifestyle clothing and accessories in fall ’08. Saucony-sponsored athletes will wear the Hurricane Collection, one of the three performance lines. The lifestyle line will be designed to wear to and from athletic activities (BOSTON HERALD, 5/25).