Paolantonio Clarifies Bisciotti Comments Hornets, FanDuel Sign Multiyear Deal EIR For Warriors' Arena Shows Traffic Problems Pistons Hope Player Hospitality Pays Dividends Hawks Exploring Venue Options In Atlanta New ACC Scoreboard Touts LED Maple Leaf Players' Awards Fails To Draw Star Attendees NBA Unveils New "League Pass" Pricing First NBPA Awards Deemed A Success Columnist: No Need To Fear NBA Lockout
SBD/Issue 169/Sponsorships, Advertising & Marketing
Published May 25, 2007
|adidas Likely To Make Durant (l)
Top Pick Over Oden
SODA FOUNTAIN: Jones Soda Founder & CEO Peter van Stolk, discussing his company’s new pouring-rights deal at Qwest Field, said of future plans in sports facilities, “Our goal is to create a fan experience. If we create the fan experience for the Seahawks, then we think that people will come to us and say, ‘Hey, that’s really cool. That’s what we want to do.’” van Stolk would not put a dollar figure on the deal, but did say “it was worth a ton to Jones because it gives us the credibility to play against the big boys” (“Street Signs,” CNBC, 5/24).
ROCK YOU LIKE A HURRICANE: Massachusetts-based Saucony is launching a line of running apparel in the U.S. consisting of three performance clothing collections next spring, followed by lifestyle clothing and accessories in fall ’08. Saucony-sponsored athletes will wear the Hurricane Collection, one of the three performance lines. The lifestyle line will be designed to wear to and from athletic activities (BOSTON HERALD, 5/25).