Colangelo Staying With Raptors, Loses GM Title Man City, Nike Reach $109M Kit Deal NBPA Meets With NHL, MLB Union Heads "30 For 30" To Feature Pistons' Bad Boys Bobcats Reportedly Begin Name Change Spurs-Grizzlies Game 1 Draws 3.9 Overnight NBA Franchise Notes Maloofs Agree To Deal With Sacto Group Billy Hunter Sues NBPA, Derek Fisher Kings Owner Committed To Seattle Deal
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SBD/Issue 169/Sponsorships, Advertising & Marketing
Published May 25, 2007
|adidas Likely To Make Durant (l)
Top Pick Over Oden
SODA FOUNTAIN: Jones Soda Founder & CEO Peter van Stolk, discussing his company’s new pouring-rights deal at Qwest Field, said of future plans in sports facilities, “Our goal is to create a fan experience. If we create the fan experience for the Seahawks, then we think that people will come to us and say, ‘Hey, that’s really cool. That’s what we want to do.’” van Stolk would not put a dollar figure on the deal, but did say “it was worth a ton to Jones because it gives us the credibility to play against the big boys” (“Street Signs,” CNBC, 5/24).
ROCK YOU LIKE A HURRICANE: Massachusetts-based Saucony is launching a line of running apparel in the U.S. consisting of three performance clothing collections next spring, followed by lifestyle clothing and accessories in fall ’08. Saucony-sponsored athletes will wear the Hurricane Collection, one of the three performance lines. The lifestyle line will be designed to wear to and from athletic activities (BOSTON HERALD, 5/25).