Texas Committee Releases Details Of 2011 Super Bowl Bid

North Texas Super Bowl Bid Giving NFL 150 Suites For Game

The North Texas Super Bowl XLV Bid Committee made its bid document available for public review for the first time yesterday, according to Bruce Tomaso of the DALLAS MORNING NEWS. The committee agreed to provide or make available 150 luxury suites in the new Cowboys stadium for the NFL’s exclusive use, “by far the most luxury suites ever set aside for league officials and guests at a Super Bowl,” and one suite for the entire year leading up to the game. Also, four suites on the 50-yard line will be reserved –- one for Fox, which will broadcast the game, one for each owner of the participating teams and one for NFL Commissioner Roger Goodell. Other agreements in the bid include 37,640 parking spaces for the use of the NFL; 90,000 hotel rooms, including 23,887 reserved for the NFL; 187 hotel suites and 1,416 luxury rooms “for NFL owners and other VIPs”; 2.3 million square feet at the stadium at no cost “to accommodate all of the NFL’s needs for Super Bowl XLV”; and $1M for the NFL to cover game-day costs (DALLAS MORNING NEWS, 5/24).

ECONOMIC IMPACT: In Ft. Lauderdale, Sarah Talalay cites a study by Sport Management Research (SMR) showing that Super Bowl XLI, held at Dolphin Stadium last February, and its accompanying parties and events “helped pump $463[M] into South Florida’s businesses.” That is up 17% from the estimated $396M Super Bowl XXXIII in ’99 — the last one in South Florida — generated for the region. The study, commissioned by the game’s host committee, shows $279M was spent by the estimated 112,403 visitors who came to the region for the game. It also includes dollars spent “preparing for the Super Bowl” and money businesses “received from the sporting event, then put back into the local economy.” But Talalay notes economics professors have doubted the figures in the past (SUN-SENTINEL, 5/24).