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SBD/Issue 166/Sponsorships, Advertising & Marketing
Published May 22, 2007
|Gulbis Earns $2-3M Annually
From Endorsement Portfolio
SIGN & DRIVE: USA TODAY’s Steve DiMeglio reports LPGAer Natalie Gulbis makes $2-3M a year in endorsements. She has deals with MasterCard, Canon, Anheuser-Busch, 24 Hour Fitness, Crowne Plaza Hotels, Outback Steakhouse and RSM McGladrey. Her endemics include TaylorMade-adidas, SkyCaddie and Winn grips. She also has a deal with Upper Deck “for her own cards and other memorabilia” and was the first female golfer to appear on EA Sports’ “Tiger Woods PGA Tour.” Her competition outfits “are picked out by adidas and sent to her each week.” Because she “influences sales, adidas wants to know what she’s wearing so it doesn’t run out of stock” (USA TODAY, 5/22).