- NBC Earns High Marks For Pregame Show
- Skipper Says ESPN Does Not Impose Rates
- Broderick Channels Bueller For Super Bowl
- Poynter Examines ESPN's Tebow Coverage
- Winter X Games Viewership Trend
- Aspen Looking To Retain Winter X Games
- Skipper Solidifies ESPN Executive Team
- CBS Apologizes For Early Paterno Death Rep ...
- Chevrolet Releases Super Bowl App
- Grantland.com Unveils First Site Redesign
Upcoming Conferences and Events
-
Mar 21-22
-
Mar 22
-
May 23
-
May 30-31
-
Jun 5-7
SBD/Issue 165/Sponsorships, Advertising & Marketing
Earnhardt Jr. Says RCR-DEI Partnership Won’t Impact Decision
Published May 21, 2007
|
| Richard Childress Inks Engine- Building Partnership With DEI |
ENGINEERS: ESPN’s Angelique Chengelis reported the idea for the engine-building partnership was Childress’, and he approached DEI Owner Teresa Earnhardt. While there is “no intention to merge these two companies, ... both teams do intend, based on this merger in the engine departments, to expand to four-car teams” (“NASCAR Now,” ESPN2, 5/19). In N.Y., Viv Bernstein noted the partnership is “similar to the consolidation” of Roush Fenway Racing and Robert Yates Racing (N.Y. TIMES, 5/19). DEI Technical Dir Steve Hmiel said of why the partnership was formed, “It’s just a matter of ‘Man, we’re going to spend X amount of millions of dollars doing this. Why not do it together and spend it together and we’ll both get the benefit of it?’” (ESPN.com, 5/18). DEI President of Global Operations Max Siegel said that Hmiel and Gilmore are “at the forefront of plotting the direction of the organization” with Earnhardt Jr. leaving (BOSTON HERALD, 5/20).






