ESPN Sports Poll: AFL Fan Demographics

The ESPN Sports Poll, a service of TNS Sport, asks specific demographic information of respondents aged 12+. The results showed that 27.8% of the U.S. population were AFL fans in ’06. As the AFL season progresses, the following is a demographic profile of AFL fans, shown indexed to the U.S. Population (ESPN Sports Poll).

AFL FAN DEMOGRAPHICS
DEMOGRAPHIC	U.S. POP	AFL FANS	INDEX
Gender	27,886	7,655
Male	48.6%	63.7%	131
Female	51.4%	36.3%	71
Age	27,118	7,561
12-17	10.7%	18.0%	168
18-24	11.7%	16.1%	138
25-34	16.3%	17.2%	106
35-44	15.5%	14.8%	96
45-54	19.5%	16.5%	85
55-64	11.5%	8.0%	70
65+	15.0%	9.4%	63
Race	26,917	7,423
White	81.3%	73.3%	90
African American	12.0%	19.0%	158
Hispanic	13.0%	15.8%	121
Asian	0.6%	0.5%	83
Other	6.2%	7.3%	118
Household Income	17,977	4,871
<$20,000	16.7%	16.5%	99
$20,000-$29,999	15.1%	16.6%	110
$30,000-$49,999	22.4%	22.5%	100
$50,000-$99,999	31.1%	31.2%	100
$100,000-$149,999	10.4%	9.3%	90
$150,000 +	4.3%	3.9%	90
Education	26,585	7,427
Youth: grades 6-12	10.7%	18.0%	169
Some high school	14.1%	15.7%	111
High school graduate	28.5%	26.1%	92
Some college	18.1%	17.8%	98
College+	28.6%	22.4%	78