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SBD/Issue 164/Sports Industrialists
Newsmakers: McGuirk Remains In Control After Braves Sale
Published May 18, 2007
THE DAILY each Friday offers our take on the performances over the past week of
some people and entities in sports business. Here are this week’s newsmakers.
WIN: TERRY MCGUIRK — Braves Chair & CEO maintains control after Liberty Media buys the club in a tax-motivated deal. Moreover, he gets assurances under the deal that the team’s $81M payroll cannot decrease and that if Liberty opts to sell the team, he gets first dibs.
LOSS: PDM RACING — Race team owner PAUL DIATLOVICH loses in his quest to put Colts branding on his Indy 500 car and says he’s upset by the “narrow-minded, pinheaded leadership of the Colts team and the NFL.” But Diatlovich shows a lack of understanding of basic sports marketing principles, as the team and league are only trying to protect their sponsor relationships. The Indy Star’s Bob Kravitz writes he can’t take PDM’s side, even though “there’s nothing better than a good little-guy-against-the-self-important-money-grubbing-corporate-behemoth story.”
DRAW: STUART STERNBERG — The D’Rays fail to sell out small ballpark in Orlando for their series against the Rangers this week, but the team deserves kudos for its attempt to expand its brand regionally. The St. Pete Times, which was always tough on former owner VINCE NAIMOLI, states in an editorial, “Give Stuart Sternberg some credit. ... Bringing the game to thousands of new fans in a big television market without baseball that’s a manageable drive away from St. Petersburg is smart marketing.”
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WIN: TERRY MCGUIRK — Braves Chair & CEO maintains control after Liberty Media buys the club in a tax-motivated deal. Moreover, he gets assurances under the deal that the team’s $81M payroll cannot decrease and that if Liberty opts to sell the team, he gets first dibs.
LOSS: PDM RACING — Race team owner PAUL DIATLOVICH loses in his quest to put Colts branding on his Indy 500 car and says he’s upset by the “narrow-minded, pinheaded leadership of the Colts team and the NFL.” But Diatlovich shows a lack of understanding of basic sports marketing principles, as the team and league are only trying to protect their sponsor relationships. The Indy Star’s Bob Kravitz writes he can’t take PDM’s side, even though “there’s nothing better than a good little-guy-against-the-self-important-money-grubbing-corporate-behemoth story.”
DRAW: STUART STERNBERG — The D’Rays fail to sell out small ballpark in Orlando for their series against the Rangers this week, but the team deserves kudos for its attempt to expand its brand regionally. The St. Pete Times, which was always tough on former owner VINCE NAIMOLI, states in an editorial, “Give Stuart Sternberg some credit. ... Bringing the game to thousands of new fans in a big television market without baseball that’s a manageable drive away from St. Petersburg is smart marketing.”
