June 11 SBJ Examines Bud Light’s Relationship With Sports

As Bud Light turns 25 this year, we’ll go back to the origins of the brand to see the role sports has played in growing the Anheuser-Busch label. Bud Light’s introduction and subsequent battle for light beer dominance helped fuel the alcoholic beverage category and make it second only to automobiles in sports ad spending. From creative to sponsorships, we’ll trace Bud Light’s journey through sports, examine current marketing efforts, and explore what the future may hold. Publishing Date: June 11. Ad Close: May 29. Materials Close: May 30. For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

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