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Upcoming Conferences and Events
SBD/Issue 163/The Back of the Book
Procter & Gamble Tops In Cable, Network TV Advertising
Published May 17, 2007
Procter & Gamble was once again the biggest advertiser on both cable and network
television in ’06, spending close to $1.8B total. AT&T posted the biggest
jump on the network side, up 56.0% to $601.6M. Sprint Nextel increased its cable
spending by 74.7% to $244.1M, while its network spending dropped by 22.4%. Johnson
& Johnson made big cuts in ’06, spending a combined $235.7M less. The
following presents the top 20 cable and top 20 network TV advertisers in ’06,
with comparisons to ‘05 (AD AGE, 5/14 issue).
Return to top
|
TOP-SPENDING TELEVISION ADVERTISERS IN '06
|
||||||||||
|
NETWORK
|
CABLE
|
|||||||||
|
RK
|
ADVERTISER
|
'06
|
'05
|
% +/-
|
RK
|
ADVERTISER
|
'06
|
'05
|
% +/-
|
|
|---|---|---|---|---|---|---|---|---|---|---|
|
1
|
Procter & Gamble |
$968.0M
|
$866.2M
|
11.7%
|
1
|
Procter & Gamble |
$809.1M
|
$829.1M
|
-2.4%
|
|
|
2
|
GM |
$811.7M
|
$849.0M
|
-4.4%
|
2
|
Time Warner |
$295.3M
|
$285.4M
|
3.5%
|
|
|
3
|
AT&T |
$601.6M
|
$385.5M
|
56.0%
|
3
|
GM |
$247.8M
|
$322.1M
|
-23.1%
|
|
|
4
|
Ford |
$524.1M
|
$461.7M
|
13.5%
|
4
|
Sprint Nextel |
$244.1M
|
$139.7M
|
74.7%
|
|
|
5
|
Johnson & Johnson |
$468.6M
|
$648.9M
|
-27.8%
|
5
|
Altria |
$225.4M
|
$226.0M
|
-0.3%
|
|
|
6
|
Time Warner |
$445.2M
|
$467.7M
|
-4.8%
|
6
|
Dell |
$209.5M
|
$172.5M
|
21.4%
|
|
|
7
|
Verizon |
$417.3M
|
$339.2M
|
23.0%
|
7
|
Sony |
$206.0M
|
$178.9M
|
15.2%
|
|
|
8
|
GlaxoSmithKline |
$359.5M
|
$387.2M
|
-7.2%
|
8
|
Disney |
$202.8M
|
$202.4M
|
0.2%
|
|
|
9
|
Pepsi |
$354.5M
|
$443.6M
|
-20.1%
|
9
|
Johnson & Johnson |
$188.5M
|
$243.9M
|
-22.7%
|
|
|
10
|
Toyota |
$351.1M
|
$337.0M
|
4.2%
|
10
|
General Mills |
$184.0M
|
$168.1M
|
9.5%
|
|
|
11
|
Sony |
$345.9M
|
$291.8M
|
18.6%
|
11
|
Ford |
$174.4M
|
$142.4M
|
22.5%
|
|
|
12
|
Unilever |
$301.0M
|
$239.4M
|
25.8%
|
12
|
DaimlerChrysler |
$167.1M
|
$164.7M
|
1.4%
|
|
|
13
|
Disney |
$294.8M
|
M323.5M
|
-8.9%
|
13
|
U.S. Gov't |
$164.2M
|
$176.3M
|
-6.9%
|
|
|
14
|
Yum Brands |
$294.3M
|
$307.3M
|
-4.2%
|
14
|
Yum Brands |
$157.9M
|
$130.7M
|
20.8%
|
|
|
15
|
DaimlerChrysler |
$291.5M
|
$241.3M
|
20.8%
|
15
|
GE |
$157.2M
|
$152.7M
|
2.9%
|
|
|
16
|
Sprint Nextel |
$283.1M
|
$364.8M
|
-22.4%
|
16
|
Kellogg |
$157.0M
|
$126.6M
|
24.0%
|
|
|
17
|
GE |
$257.9M
|
$339.7M
|
-24.1%
|
17
|
Pepsi |
$156.6M
|
$166.1M
|
-5.7%
|
|
|
18
|
Anheuser-Busch |
$255.9M
|
$287.2M
|
-10.9%
|
18
|
Verizon |
$153.6M
|
$126.8M
|
21.1%
|
|
|
19
|
Nissan |
$254.3M
|
$252.2M
|
0.8%
|
19
|
Nat'l Amusements |
$152.5M
|
$149.3M
|
2.1%
|
|
|
20
|
McDonald's |
$252.1M
|
$226.7M
|
11.2%
|
20
|
News Corp. |
$151.4M
|
$128.2M
|
18.2%
|
|
