Rivalries Highlight CBS' Thursday NFL Package Seahawks Only Get One Home Night Game Swan Racing Sells Rights To Two Sprint Cup Cars Browns Remove Kosar As Preseason Analyst Did ESPN Misuse Camera In Pineda Affair? Glendale Won't Get State Funds For SB Safety-Kleen Re-Ups As NASCAR Sponsor ESPN Gets NFL Playoff Game For First Time ESPN Launching New SEC Network Campaign Chargers' Stadium Hopes Rest On '16 Ballot
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SBD/Issue 163/Sponsorships, Advertising & Marketing
Wheels & Deals
Published May 17, 2007
|NASCAR, Sponsors Awaiting
Decision In AT&T Lawsuit
CHECK IT OUT: Bank of America is launching NASCAR-themed checking accounts, in which fans can get the NASCAR logo on their checks, debit cards and statements. BofA spokesperson Joe Goode said that the bank is “previewing the new product in Charlotte before a nationwide launch next week” (CHARLOTTE OBSERVER, 5/16).
HORSING AROUND: With the Colts rejecting PDM Racing Owner Paul Diatlovich’s plans to paint his No. 18 car in the team’s colors with “Go Colts” on the side panel for the Indy 500, in Indianapolis, Bob Kravitz writes he cannot take PDM’s side in the “little-guy-against-the-self-important-money grubbing-corporate-behemoth story.” Kravitz adds while he “can understand why Diatlovich would be angry,” the Colts “have to protect their sponsors” (INDY STAR, 5/17).