NFL Forms New Chairmen's Committee Liberty Mutual Sponsoring NASCAR Spotters Atallah Brushes Off Norman's NFLPA Criticism Mara Defends Giants' Decision To Re-Sign Brown Arians, Elway Added To Competition Committee Josh Norman Critical Of Goodell, De Smith Giants Still Getting Scrutiny Over Brown Silence NASCAR-Themed Show Returning To Nick Tom Brady Launches Line Of Healthy Snacks Steelers G Wants Players To Prep For Lockout
SBD/Issue 163/Sponsorships, Advertising & Marketing
Wheels & Deals
Published May 17, 2007
|NASCAR, Sponsors Awaiting
Decision In AT&T Lawsuit
CHECK IT OUT: Bank of America is launching NASCAR-themed checking accounts, in which fans can get the NASCAR logo on their checks, debit cards and statements. BofA spokesperson Joe Goode said that the bank is “previewing the new product in Charlotte before a nationwide launch next week” (CHARLOTTE OBSERVER, 5/16).
HORSING AROUND: With the Colts rejecting PDM Racing Owner Paul Diatlovich’s plans to paint his No. 18 car in the team’s colors with “Go Colts” on the side panel for the Indy 500, in Indianapolis, Bob Kravitz writes he cannot take PDM’s side in the “little-guy-against-the-self-important-money grubbing-corporate-behemoth story.” Kravitz adds while he “can understand why Diatlovich would be angry,” the Colts “have to protect their sponsors” (INDY STAR, 5/17).