NFL Loads Primetime Schedule With Top Draws World Record Jump Scheduled Prior To 'Dega Race "O.J." Doc Shows How "30 For 30" Has Changed NFL Helping Fund Tottenham Stadium Gronk Continues To Be Asset To NFL NBA Regular-Season Viewership Down 6% Logano Appears In Verizon Public Service Spot ESPN Has High Expectations For "MNF" Slate "Hard Knocks" Chose Bucs For Young Stars Mercedes-Benz Stadium Delays Opening For Third Time
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SBD/Issue 163/Sponsorships, Advertising & Marketing
Wheels & Deals
Published May 17, 2007
|NASCAR, Sponsors Awaiting
Decision In AT&T Lawsuit
CHECK IT OUT: Bank of America is launching NASCAR-themed checking accounts, in which fans can get the NASCAR logo on their checks, debit cards and statements. BofA spokesperson Joe Goode said that the bank is “previewing the new product in Charlotte before a nationwide launch next week” (CHARLOTTE OBSERVER, 5/16).
HORSING AROUND: With the Colts rejecting PDM Racing Owner Paul Diatlovich’s plans to paint his No. 18 car in the team’s colors with “Go Colts” on the side panel for the Indy 500, in Indianapolis, Bob Kravitz writes he cannot take PDM’s side in the “little-guy-against-the-self-important-money grubbing-corporate-behemoth story.” Kravitz adds while he “can understand why Diatlovich would be angry,” the Colts “have to protect their sponsors” (INDY STAR, 5/17).