NBC Wins Primetime With "TNF" Source: Fox Has Sold 90% Of Super Bowl Ad Space Jets Critics Turn To Woody Johnson Minn. Gov. Weighs In On U.S. Bank Stadium Dispute ABC's Saturday Night CFB Up 10% This Season Colts-Jets Gets 6.0 Overnight Rating For ESPN NFLPA Launches New Business Accelerator Les Moonves Defends NFL Ratings Jim Brady Examines Remote Broadcasting Could Disney Really Let Go Of ESPN?
SBD/Issue 163/Sponsorships, Advertising & Marketing
Wheels & Deals
Published May 17, 2007
|NASCAR, Sponsors Awaiting
Decision In AT&T Lawsuit
CHECK IT OUT: Bank of America is launching NASCAR-themed checking accounts, in which fans can get the NASCAR logo on their checks, debit cards and statements. BofA spokesperson Joe Goode said that the bank is “previewing the new product in Charlotte before a nationwide launch next week” (CHARLOTTE OBSERVER, 5/16).
HORSING AROUND: With the Colts rejecting PDM Racing Owner Paul Diatlovich’s plans to paint his No. 18 car in the team’s colors with “Go Colts” on the side panel for the Indy 500, in Indianapolis, Bob Kravitz writes he cannot take PDM’s side in the “little-guy-against-the-self-important-money grubbing-corporate-behemoth story.” Kravitz adds while he “can understand why Diatlovich would be angry,” the Colts “have to protect their sponsors” (INDY STAR, 5/17).