Brickyard 400 Continues Attendance Slide Could Rhoden Land At ESPN After Leaving NYT? NASCAR Takes Control Of Digital Ad Sales Ross Begins Business Symposium For 'Phins How The ACC Network Came To Be Goodell Has Room To Improve Image Stephen A. Smith Talks "First Take" Plans Swofford, ACC Adamant TV Net Will Help Conference Brickyard 400 Tix Sale Spike With Gordon Chargers Dive Into Convention Center Possibilities
SBD/Issue 163/Sponsorships, Advertising & Marketing
Wheels & Deals
Published May 17, 2007
|NASCAR, Sponsors Awaiting
Decision In AT&T Lawsuit
CHECK IT OUT: Bank of America is launching NASCAR-themed checking accounts, in which fans can get the NASCAR logo on their checks, debit cards and statements. BofA spokesperson Joe Goode said that the bank is “previewing the new product in Charlotte before a nationwide launch next week” (CHARLOTTE OBSERVER, 5/16).
HORSING AROUND: With the Colts rejecting PDM Racing Owner Paul Diatlovich’s plans to paint his No. 18 car in the team’s colors with “Go Colts” on the side panel for the Indy 500, in Indianapolis, Bob Kravitz writes he cannot take PDM’s side in the “little-guy-against-the-self-important-money grubbing-corporate-behemoth story.” Kravitz adds while he “can understand why Diatlovich would be angry,” the Colts “have to protect their sponsors” (INDY STAR, 5/17).