BRANDWEEK’s Barry Janoff reports Paramount/DreamWorks’ “Shrek the Third,” which
opens Friday, will be the official presenting sponsor of the WNBA’s opening weekend.
An umbrella tag, “The wait is ogre,” will be used to promote both the movie and
the opening of the WNBA season. TV spots this week on ABC and ESPN will “intersperse
movie clips with WNBA action.” There will be “Shrek the Third” signage at WNBA
arenas, and fans will get Shrek “cheer sticks” (
BRANDWEEK, 5/14 issue)....Bridgestone
Firestone North American Tire will title sponsor the August 5 IRL race at Michigan
Int’l Speedway for the third consecutive year (
AKRON BEACON JOURNAL, 5/15)....Baseball
HOFer-elect Tony Gwynn’s agent, John Boggs, said Gwynn has received “52 endorsements
and opportunities” since being voted into the HOF in January, and has “turned
32 things down” (
USA TODAY, 5/15)....R.G. Barry has signed a deal to buy
the NCAA College Clogs footwear business from Wolverine World Wide. College Clogs
feature the logos and colors of colleges and are sold through independent and
online retailers, college bookstores and department stores (
R.G. Barry).
