SBD/Issue 160/Sponsorships, Advertising & Marketing

Pepsi Shoots New TV Spots Featuring Cowboys For NFL Season

Romo Starring In TV
Spot For Diet Pepsi Max
Cowboys QB Tony Romo, Owner Jerry Jones and coach Wade Phillips were scheduled to shoot the first ad for a PespiCo brand for the ‘07 NFL season last week, according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. The spot, via BBDO, N.Y., will support the new Diet Pepsi Max diet/energy drink. The national rollout for the beverage is scheduled for June, but the ad “won’t air until after NFL training camps start.” The last two seasons, Diet Pepsi ads, via DDB Needham, featured a football-playing vending machine. Meanwhile, Campbell Soup and Prilosec heartburn medication have renewed as NFL corporate sponsors. Genesco Sports is “now working with Campbell’s, which should result in more powerful retail programs.” Genesco now has six clients with NFL rights including Coors, Frito-Lay, Motorola, PepsiCo and Sirius, along with MasterCard for “numerous NFL team deals” (SPORTSBUSINESS JOURNAL, 5/14 issue).

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