Marketplace Round-Up

In N.Y., Tim Smith writes Floyd Mayweather Jr. stands to earn an estimated $25M-plus from his bout with Oscar De La Hoya last weekend and “seems poised to join De La Hoya as a major attraction in boxing. With the proper marketing and matchups, Mayweather could be the future of the sport,” with De La Hoya transitioning to the business side. HBO Sports President Ross Greenburg said that if Mayweather, who has said he will retire, “decides he wants to continue, then ‘the sky is the limit’” (N.Y. DAILY NEWS, 5/11). Mayweather said of HBO’s “24/7” series, which depicted him as a “profane, money flaunting, trash talker” as it followed him and De La Hoya leading up to the fight, “I’m glad 24/7 showed me like that because it got me crazy deals. My phone won’t stop ringing” (N.Y. POST, 5/11). Mayweather, on his business ventures: “We’ve got the Mayweather Boxing Club. We got Mayweather Music. We got Filthy Rich [Records]. We got so many things that we’re involved in. We got movie deals, we got reality show deals” (ESPNews, 5/10).

GEHL FORCE: In Milwaukee, Don Walker reports Gehl Co., a Wisconsin-based manufacturer of construction and agricultural equipment, has inked a multi-year naming-rights deal for the Brewers’ Club on the Club, the new group-party area in left field at Miller Park. As of June 1, the club will be called the Gehl Club. Terms were not disclosed. This is Gehl’s first involvement in baseball (MILWAUKEE JOURNAL SENTINEL, 5/11).

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PICK ONE: In Manchester, Mark Sweney reports adidas is launching a series of online viral films featuring English Premier League players including Liverpool F Dirk Kuyt, Chelsea MF Shaun Wright-Phillips, Tottenham F Jermain Defoe, Arsenal F Emmanuel Adebayor and Newcastle MF Damian Duff “answer[ing] a series of light-hearted” questions. A total of ten films have been made with the players divided into two groups that wear either adidas’ Predator or F50. The films are part of a “wider digital campaign” on adidas’ Web site and were created by largeblue, London (Manchester GUARDIAN, 5/11).

SINK OR SWIM: U.S. Olympic swimming Gold Medalist Amanda Beard has appointed Stone America Licensing as her exclusive licensing agent. Stone America will offer the rights to apparel, accessories, health/beauty products, jewelry/watches, home products, bedding, high-end kitchen products, calendars/posters, eyewear, exercise equipment, health & fitness DVDs and more (Stone America).