Gatorade Gracing Silver Screen In Upcoming “Gracie” Film

Gatorade is “playing a major role in ‘Gracie,’” an independent film that follows a girl in her quest to join a competitive all-male soccer team after the death of her brother, its star player,” according to Cheryl Jackson of the CHICAGO SUN-TIMES. Gatorade will have special packaging on its 15-pack bottles that includes a free instructional DVD featuring athletes such as soccer players Mia Hamm and Landon Donovan. The film, which opens June 1, is produced by Andrew Shue and stars his sister, Elisabeth. Before Gatorade signed on, it “demanded guarantees that the film be released on at least 1,000 screens, have a specific release date, and have a minimum amount of dedicated studio money for advertising.” Gatorade “even played a part in the casting.” PepsiCo corporate sibling Mountain Dew sponsored and produced the ’05 snowboarding doc “First Descent” (CHICAGO SUN-TIMES, 5/11).