SBD/Issue 158/Sponsorships, Advertising & Marketing

Names & Faces: Kevin Durant Inks First Marketing Deal

Durant Inks Endorsement
Deal With Upper Deck

NBA Draft prospect Kevin Durant has signed an exclusive, multi-year deal with Upper Deck, marking Durant’s first marketing deal. Upper Deck will include Durant in all its ’07-08 card products, as well as in packaging and marketing materials and en exclusive line of autographed Upper Deck Authenticated items. Agent Aaron Goodwin negotiated the deal for Durant (Upper Deck).

GREAT GRADY: Indians CF Grady Sizemore, who is featured on the cover of this week’s SI, said “I think I drive my agent crazy with the (endorsements) I turn down. I just want to go out on the field and play. I’m not comfortable in front of the camera. I don’t like seeing this mug on TV” (SI, 5/14 issue). Sizemore is repped by Octagon’s Joe Urbon.

ROGER THAT: ESPN’s Bob Holtzman reported Yankees P Roger Clemens yesterday attended his son Koby’s game with the Single-A South Atlantic League Lexington Legends. Clemens started a game for the team last season while getting ready to pitch for the Astros. Holtzman: “Outside the ballpark hangs a massive photo of Clemens’ start here last year. In the gift shop, they still sell Clemens bobbleheads and jerseys.” Legends President & CEO Alan Stein: “We’re probably not going to sell any Roger Clemens Yankee stuff, but we’ll continue to market Roger” (“SportsCenter,” ESPN, 5/9).

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