Mazda To Title Sponsor Champ Car Race In Portland

By Michael Smith, Staff Writer, SportsBusiness Journal

Mazda To Title Sponsor Champ Car Grand Prix Of Portland

Mazda will be the title sponsor of the Champ Car World Series’ Grand Prix of Portland on June 10, increasing Mazda’s already significant involvement in the series. Terms of the title sponsorship were not available. Joe’s Sports & Outdoor is a presenting sponsor for the race. Mazda replaced Ford this season as Champ Car’s official vehicle, which means the series is using Mazdas for its pace cars and safety vehicles. Mazda also is partially underwriting a new on-screen interactive feature on Champ Car broadcasts, which calls for viewers to answer questions or vote via text-messaging.