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SBD/Issue 154/Sponsorships, Advertising & Marketing
Merchandise Tent, Kiosks Busy At Wachovia Championship
Published May 4, 2007
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Late in the first round yesterday of the PGA Tour Wachovia Championship, the main merchandise tent was already swelling with patrons shopping for memorabilia. Although dollar figures were not yet available, Quail Hollow Golf Pro Scott Davenport said Wednesday and Thursday had been the busiest early-tournament days in terms of sales in recent memory. “There’s been good activity with Tiger Woods and Michael Jordan playing here [Wednesday],” he said. “That made for a very active pro-am.” Not coincidently, Davenport said there has been a notable uptick in the sales of Nike gear with the appearance of two of the company’s most high profile endorsers. As usual, however, the hottest-selling items around the course thus far were the official tournament hats, available in adult sizes for $22.






