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SBD/Issue 149/Sports Industrialists
Newsmakers: Vick Again Making Headlines For Wrong Reasons
Published April 27, 2007
THE DAILY each Friday offers our take on the performances over the past week of some people and entities in sports business. Here are this week’s newsmakers.
WIN: BIG 12 CONFERENCE — The league scores $480M over eight years in renewal with ABC/ESPN. Football and basketball games will continue to get major exposure on TV and other media, and the conference becomes a linchpin for ESPNU, which plans a weekly show around Big 12 sports.
LOSE: MICHAEL VICK — A Capitol Hill appearance to lobby for increased funding for after-school programs would have been a small step in repairing a dinged image, but he missed it. And since this is Vick’s second recent off-field incident to involve AirTran, which his publicist blames, it would be surprising to see the airline renew its deal with the Falcons QB. Now comes reports connecting a home Vick owns to a dog-fighting ring. Yikes!
DRAW: MAXFLI — CBS rejects ad that shows JOHN DALY driving a golf cart with beer in hand and carousing with women in a bar. Of course, TaylorMade wants the brand’s ad to run during weekend golf coverage, but they must be happy with the exposure the news has received. It’s covered in USA Today, the N.Y. Times and L.A. Times, and the ad has been viewed over 44,000 times on YouTube. And while we love ad exec MICHAEL MARK saying CBS’ view is “completely outdated. ... This is life. Beer is part of golf,” we could do without Daly’s singing.
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WIN: BIG 12 CONFERENCE — The league scores $480M over eight years in renewal with ABC/ESPN. Football and basketball games will continue to get major exposure on TV and other media, and the conference becomes a linchpin for ESPNU, which plans a weekly show around Big 12 sports.
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| Vick Blames Sponsor AirTran For Missed Congressional Appearance |
DRAW: MAXFLI — CBS rejects ad that shows JOHN DALY driving a golf cart with beer in hand and carousing with women in a bar. Of course, TaylorMade wants the brand’s ad to run during weekend golf coverage, but they must be happy with the exposure the news has received. It’s covered in USA Today, the N.Y. Times and L.A. Times, and the ad has been viewed over 44,000 times on YouTube. And while we love ad exec MICHAEL MARK saying CBS’ view is “completely outdated. ... This is life. Beer is part of golf,” we could do without Daly’s singing.
