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SBD/Issue 144/Sports Media
Final Nielsen Ratings For Weekend Sports Events
Published April 20, 2007
The following lists final Nielsen ratings for recent sports events (THE DAILY).
NOTE: ^ Rainout coverage. Final round aired Monday morning on Golf Channel.
NASCAR NUMBERS: In L.A., Ed Hinton reports TV ratings are down about 11% for live NASCAR Nextel Cup races through the first seven races, compared to last year. ISC Exec VP & COO John Saunders: “Certainly the TV ratings have been off this year. But the events continue to be ratings winners, compared to other professional sports” (L.A. TIMES, 4/20). However, A.G. Edwards analyst Tim Conder said that the ratings trend “could carry significant risk for Nextel Cup teams recruiting sponsors.” Conder: “A sponsor has a pretty good point in negotiations of saying, ‘My exposure’s not going up, why should I pay more?’” (USA TODAY, 4/20).
GOLF LOOKING GOOD: CBS has averaged a 3.0/7 for its coverage of the PGA Tour, up 11% from a 2.7/6 and up 7% from a 2.8/7 in ’06 and ’05, respectively (CBS).
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|
SHOW
|
DATE
|
NET
|
TIME
|
RAT/SHR
|
|---|---|---|---|---|
| Marshall's U.S. Figure Skating Showcase (taped) |
4/14
|
ABC
|
4:00-6:00pm
|
1.2/3
|
| Golf: LPGA Tour: Ginn Open: Third Round |
4/14
|
CBS
|
1:30-3:00pm
|
0.8/2
|
| Golf: PGA Tour: Verizon Heritage: Third Round |
4/14
|
CBS
|
3:00-6:00pm
|
1.9/5
|
| MLB: (regional) |
4/14
|
Fox
|
3:30-7:00pm
|
2.4/6
|
| NHL playoff special (taped) |
4/14
|
NBC
|
2:30-2:58pm
|
0.6/2
|
| NHL: Eastern Conference Quarterfinals: (regional) |
4/14
|
NBC
|
2:58-6:00pm
|
1.0/3
|
| "NBA Countdown" |
4/15
|
ABC
|
12:30-1:00pm
|
1.0/-
|
| NBA: Bulls-Wizards |
4/15
|
ABC
|
12:57-3:30pm
|
1.4/3
|
| NBA: Spurs-Mavericks |
4/15
|
ABC
|
3:30-6:02pm
|
2.2/5
|
| Monster Jam World Finals (taped) |
4/15
|
CBS
|
12:00-1:00pm
|
1.0/3
|
| Golf: LPGA Tour: Ginn Open: Final Round |
4/15
|
CBS
|
1:00-3:00pm
|
1.3/3
|
| Golf: PGA Tour: Verizon Heritage: Final Round^ |
4/15
|
CBS
|
3:00-6:00pm
|
1.4/3
|
| NASCAR Nextel Cup: Samsung 500 |
4/15
|
Fox
|
2:19-5:55pm
|
5.6/12
|
| National Heads-Up Poker Tournament (taped) |
4/15
|
NBC
|
12:00-1:00pm
|
1.2/3
|
| NHL: Western Conference Quarterfinals: Flames-Red Wings: Game Two |
4/15
|
NBC
|
1:00-4:00pm
|
1.0/2
|
| Champ Car World Series: Toyota Grand Prix of Long Beach |
4/15
|
NBC
|
4:00-6:00pm
|
0.6/1
|
|
SHOW
|
DATE
|
NET
|
U.S. AREA
|
COV. AREA
|
000s
|
|---|---|---|---|---|---|
| MLB: Red Sox-Royals |
4/2
|
ESPN
|
0.9
|
1.1
|
1,010
|
| NCAA: Women's Basketball Championship: Tennessee-Rutgers |
4/3
|
ESPN
|
1.9
|
2.3
|
2,129
|
| NBA: Kings-Nuggets |
4/4
|
ESPN
|
0.9
|
1.0
|
954
|
| Golf: The Masters: First Round |
4/5
|
USA
|
1.6
|
1.9
|
1,760
|
| NBA: Suns-Spurs |
4/5
|
TNT
|
1.1
|
1.3
|
1,203
|
| Golf: The Masters: Second Round |
4/6
|
USA
|
2.1
|
2.5
|
2,337
|
| NBA: Mavericks-Nuggets |
4/6
|
ESPN
|
0.9
|
1.1
|
1,024
|
| NASCAR Busch Series: Pepsi 300 |
4/7
|
ESPN2
|
0.9
|
1.1
|
1,032
|
| MLB: Sunday Night Baseball: Red Sox-Rangers |
4/8
|
ESPN
|
1.8
|
2.2
|
2,057
|
| MLB: Mets-Braves |
4/8
|
TBS
|
0.8
|
1.0
|
918
|
NOTE: ^ Rainout coverage. Final round aired Monday morning on Golf Channel.
NASCAR NUMBERS: In L.A., Ed Hinton reports TV ratings are down about 11% for live NASCAR Nextel Cup races through the first seven races, compared to last year. ISC Exec VP & COO John Saunders: “Certainly the TV ratings have been off this year. But the events continue to be ratings winners, compared to other professional sports” (L.A. TIMES, 4/20). However, A.G. Edwards analyst Tim Conder said that the ratings trend “could carry significant risk for Nextel Cup teams recruiting sponsors.” Conder: “A sponsor has a pretty good point in negotiations of saying, ‘My exposure’s not going up, why should I pay more?’” (USA TODAY, 4/20).
GOLF LOOKING GOOD: CBS has averaged a 3.0/7 for its coverage of the PGA Tour, up 11% from a 2.7/6 and up 7% from a 2.8/7 in ’06 and ’05, respectively (CBS).
