SBD/Issue 144/Sports Media

Final Nielsen Ratings For Weekend Sports Events

The following lists final Nielsen ratings for recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
Marshall's U.S. Figure Skating
Showcase (taped)
4/14
ABC
4:00-6:00pm
1.2/3
Golf: LPGA Tour: Ginn Open: Third Round
4/14
CBS
1:30-3:00pm
0.8/2
Golf: PGA Tour: Verizon Heritage:
Third Round
4/14
CBS
3:00-6:00pm
1.9/5
MLB: (regional)
4/14
Fox
3:30-7:00pm
2.4/6
NHL playoff special (taped)
4/14
NBC
2:30-2:58pm
0.6/2
NHL: Eastern Conference Quarterfinals: (regional)
4/14
NBC
2:58-6:00pm
1.0/3
"NBA Countdown"
4/15
ABC
12:30-1:00pm
1.0/-
NBA: Bulls-Wizards
4/15
ABC
12:57-3:30pm
1.4/3
NBA: Spurs-Mavericks
4/15
ABC
3:30-6:02pm
2.2/5
Monster Jam World Finals (taped)
4/15
CBS
12:00-1:00pm
1.0/3
Golf: LPGA Tour: Ginn Open: Final Round
4/15
CBS
1:00-3:00pm
1.3/3
Golf: PGA Tour: Verizon Heritage:
Final Round^
4/15
CBS
3:00-6:00pm
1.4/3
NASCAR Nextel Cup: Samsung 500
4/15
Fox
2:19-5:55pm
5.6/12
National Heads-Up Poker Tournament (taped)
4/15
NBC
12:00-1:00pm
1.2/3
NHL: Western Conference Quarterfinals: Flames-Red Wings: Game Two
4/15
NBC
1:00-4:00pm
1.0/2
Champ Car World Series: Toyota Grand Prix of Long Beach
4/15
NBC
4:00-6:00pm
0.6/1

SHOW
DATE
NET
U.S. AREA
COV. AREA
000s
MLB: Red Sox-Royals
4/2
ESPN
0.9
1.1
1,010
NCAA: Women's Basketball Championship: Tennessee-Rutgers
4/3
ESPN
1.9
2.3
2,129
NBA: Kings-Nuggets
4/4
ESPN
0.9
1.0
954
Golf: The Masters: First Round
4/5
USA
1.6
1.9
1,760
NBA: Suns-Spurs
4/5
TNT
1.1
1.3
1,203
Golf: The Masters: Second Round
4/6
USA
2.1
2.5
2,337
NBA: Mavericks-Nuggets
4/6
ESPN
0.9
1.1
1,024
NASCAR Busch Series: Pepsi 300
4/7
ESPN2
0.9
1.1
1,032
MLB: Sunday Night Baseball: Red Sox-Rangers
4/8
ESPN
1.8
2.2
2,057
MLB: Mets-Braves
4/8
TBS
0.8
1.0
918

NOTE: ^ Rainout coverage. Final round aired Monday morning on Golf Channel.

NASCAR NUMBERS: In L.A., Ed Hinton reports TV ratings are down about 11% for live NASCAR Nextel Cup races through the first seven races, compared to last year. ISC Exec VP & COO John Saunders: “Certainly the TV ratings have been off this year. But the events continue to be ratings winners, compared to other professional sports” (L.A. TIMES, 4/20). However, A.G. Edwards analyst Tim Conder said that the ratings trend “could carry significant risk for Nextel Cup teams recruiting sponsors.” Conder: “A sponsor has a pretty good point in negotiations of saying, ‘My exposure’s not going up, why should I pay more?’” (USA TODAY, 4/20).

GOLF LOOKING GOOD: CBS has averaged a 3.0/7 for its coverage of the PGA Tour, up 11% from a 2.7/6 and up 7% from a 2.8/7 in ’06 and ’05, respectively (CBS).

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