SBD/Issue 144/Sponsorships, Advertising & Marketing

Virginia Tech Merchandise Hot Seller In Wake Of Tragedy

Retailers Seeing Surge In Virginia
Tech Merchandise Sales
Virginia Tech (VT) merchandise has been a “hot [seller] in the last few days as people across the country seek to show support” for those affected by Monday’s campus shootings, according to Tim Lemke of the WASHINGTON TIMES. Retailers are “working feverishly to keep items in stock and fill orders, many of which” came from outside Virginia and the U.S. Online retailers are reporting “unparalleled sales,” and there are more than 750 items on eBay listed under “Virginia Tech” and more than 450 items under “Hokies,” but “few sellers mentioned the tragedy in descriptions of their products.” Steve Glosh, Assistant Dir of Virginia Tech Services, which operates the school’s bookstores, said that the “top selling items include clothing and flags” with the VT logo (WASHINGTON TIMES, 4/20). BackOnCampus.com President Tom Hungate said the company has seen a 224% increase in sales of VT merchandise this week, compared with the same week last year. But “revenue is down,” because Hungate “dropped the prices on the items by 25[%] and offered free ground shipping once he realized the sales were related to the shootings” (CHARLOTTE OBSERVER, 4/20).

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