SBD/Issue 144/Sponsorships, Advertising & Marketing

Superclean To Title Sponsor World Of Outlaws Summer Series

By Michael Smith, Staff Writer, SportsBusiness Journal

The World of Outlaws has finalized a deal that makes SuperClean the title sponsor of its “Summer of Money” sprint car racing mini-tour on ESPN2. The “Summer of Money” includes eight races June 17-August 5, each of which will be televised on ESPN2 on Sundays from 12:30-1:30pm ET as part of a time buy for the sanctioning body, World Racing Group. SuperClean, a line of automotive cleansing products, will receive ad time and integration into the ESPN2 broadcasts and have an on-site presence at the races, as well as a presence on worldofoutlaws.com and dirtvision.com. Terms of the deal were not available. SuperClean has a history with the World of Outlaws as a sponsor of the Knoxville Nationals, which proved to be the greatest marketing success in the company’s history, SuperClean Dir of Motorsports Joel Quetschenbach said.

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