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SBD/Issue 144/Sponsorships, Advertising & Marketing
Superclean To Title Sponsor World Of Outlaws Summer Series
Published April 20, 2007
By Michael Smith, Staff
Writer, SportsBusiness Journal
The World of Outlaws has finalized a deal that makes SuperClean the title sponsor
of its “Summer of Money” sprint car racing mini-tour on ESPN2. The “Summer of
Money” includes eight races June 17-August 5, each of which will be televised
on ESPN2 on Sundays from 12:30-1:30pm ET as part of a time buy for the sanctioning
body, World Racing Group. SuperClean, a line of automotive cleansing products,
will receive ad time and integration into the ESPN2 broadcasts and have an on-site
presence at the races, as well as a presence on worldofoutlaws.com and dirtvision.com.
Terms of the deal were not available. SuperClean has a history with the World
of Outlaws as a sponsor of the Knoxville Nationals, which proved to be the greatest
marketing success in the company’s history, SuperClean Dir of Motorsports Joel
Quetschenbach said.
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